We’re looking for a mission-driven, Product Marketer to join our team and start building out our Product Marketing discipline.
You’ll own value messaging and platform positioning work—all underpinned by a rich understanding of our buyer personas. You’ll partner closely with our Product team to ensure our customers’ and partners’ needs inform the product roadmap.
Due to our early stage, success in this role requires someone who is a doer, is comfortable with ambiguity, is unafraid to ask questions and comes to the table with solutions. If you're analytical and creative, and thrive in dynamic, fast-paced environments, then we'd love to meet you.
Specific responsibilities will include:
- Build a rich understanding of our customers, and distil that into a set of buyer personas, a segmentation framework, and an ‘Ideal Customer - Profile’ for a more refined understanding of Product Market Fit
- Develop positioning and messaging for new products & features; create related content and collateral to enable Sales
- Build & lead Go-To-Market process, working in collaboration with Demand Generation, Sales and Product teams, to ensure a smooth, effortless rollout of new products or features
- Collaborate with Content and Demand Gen teams to develop conversion-focused content and activities including webinars, blog posts, podcasts
- Produce case studies that capture the success stories of our customers and partners
- Those who are successful will progress quickly, either as individual contributors or following a management path.
We’re looking for someone who:
- 5 years minimum experience working within Tech & Marketing Orgs, with demonstrated experience in a product marketing capacity
- Strong quantitative analytical ability and excellent communication skills.
- Experience and/or passion for assessing different category positioning opportunities
- Demonstrated ability to clearly communicate complex concepts in clear and accessible language
- Cares deeply about the climate and ecosystems of the earth
- Is a self-starter who thrives in constantly evolving environments, ideally with early-stage start-up experience
You are applying for Product Marketing Manager.